Farah Atiqah Mohamad Noor

Farah Atiqah Mohamad Noor

  • Lecturer
  • Internship Coordinator
Department of Hospitality and Events
  • School of Hospitality and Tourism Management
SDGs Focus
Quality Education
Sustainable Cities and Communities

Biography

Farah Atiqah is a Lecturer at ³Ô¹ÏºÚÁÏÍø, specialising in Events Management. She has been a lecturer at the tertiary level since 2013 and joined ³Ô¹ÏºÚÁÏÍø in 2017. She completed her MSc in Tourism at Taylor’s University, where she conducted research on a local community’s perception of slow tourism, a responsible form of tourism. Her Master's research work was funded by the Malaysia's Higher Education Ministry through the Long-Term Research Grant Scheme (LRGS grant no: JPT.S (BPKI)2000/09/01/015Jld.4(67)]). She is also responsible for the planning, management, and coordination of the internship component at the School of Hospitality and Tourism Management. She is currently a PhD candidate at Universiti Putra Malaysia, where her research focuses on Muslim-friendly tourism.

Academic & Professional Qualifications

  • PhD in Tourism, Universiti Putra Malaysia (current)
  • MSc in Tourism, Taylor’s University, Malaysia (2017)
  • BA (Hons) Tourism Management and Engineering, Taylor’s University, Malaysia (2012)
  • Dip in Tourism Management, Taylor’s University, Malaysia (2009)

Research Interests

  • Muslim-Friendly Tourism
  • Sociocultural and Economic Impacts of Tourism and Events
  • Sustainable Tourism and Events
  • Rural tourism

Teaching Areas

  • Events
  • Tourism
  • Internship

Courses Taught

  • Emerging Technology for Events
  • Technology for Events
  • International Cultural Studies
  • Introduction to Hospitality and Tourism Industry
  • Internship
  • Community Service
  • Concerts and Entertainment

Notable Publications

  1. 2026 - Abdul Latip, M. S., Trupp, A., Mohamad Noor, F. A., Stephenson, M. L., & Ismail, M. K. (2026). Evaluating the rationale underpinning digital technology integration among tourism micro-enterprises in a developing country: business owners’ perspectives. Small Enterprise Research, 1–16.
  2. 2025 - Abdul Latip, M. S., Mohamad, M. A., Abu Bakar, A. M. F., Che Ngah, H., & Mohamad Noor, F. A. (2025). Student Satisfaction in Hospitality and Tourism Programs: The Interplay of Lecturer Competency and Institutional Reputation. Journal of Hospitality & Tourism Education, 1-14. 
  3. 2023 - Noor, F. A. M., Patovaki, J., & Stephenson, M. L. (2023), Tourism development in the Solomon Islands: Identifying the concerns and challenges. In Routledge Handbook on Tourism and Small Island States in the Pacific (pp. 154-164). Routledge.
  4. 2022 - Mohamad Noor, F.A., Patovaki, J. and Stephenson, M.L. (2022), Advancing Eco-Tourism as a COVID-19 Recovery Strategy in the Solomon Islands. Asia-Pacific Chrie Conference 2022 Virtual Conference, 23-25 May 2022.
  5. 2021 - Mohamad Noor, F.A., Basar, Z. and Abdullah, N. H. (2021), Marketing Muslim-friendly Tourism in Taiwan: A Review and Future Research Agenda. TRMC 2021 Online Conference, 11-13 October 2021. 
  6. 2015 - Noor, F. A. M., Nair, V., & Mura, P. (2015). Conceptualizing a framework for slow tourism in a rural destination in Malaysia. Advanced Science Letters, 21(5), 1185-1188. 
  7. 2014 - Noor, F. A. M., Nair, V., & Mura, P. (2014). Rail travel: Conceptualizing a study on slow tourism approaches in sustaining rural development. In SHS Web of Conferences (Vol. 12, p. 01058). EDP Sciences. 

Achievements & Accolades

  1. ³Ô¹ÏºÚÁÏÍø Early Career Researcher Grant, 2026, Role: Principal Investigator
  2. ³Ô¹ÏºÚÁÏÍø Internal Grant, 2024, Role: Principal Investigator

Professional Associations

  1. Tourism Educators Association of Malaysia (TEAM)
  2. International Congress and Convention Association University (ICCAUni)
  3. Malaysian Association of Convention and Exhibition Organisers and Suppliers